"Becoming" Summer 2025
The sun you carry within
Somewhere between city mornings and island afternoons,
there’s a glow that doesn’t come from outside.
It’s not just the sunlight on your skin -
it’s the light you’ve always carried within. This summer, we return to that inner radiance.
To a softness that doesn’t need to prove itself.
To clothing that breathes.
To silhouettes that flow, float, and follow your rhythm. Crafted for movement. For playfulness.
For the woman who moves with grace,
who plays by her own rhythm,
who knows that true confidence begins within.
There is a sun you carry within.
Let it rise. Let it soften you.
Let it shine through everything you do.
Lore Buta Summer 2025
Rise. Soften. Glow.
Founder’s Note
“I wanted to capture a feeling, a quiet longing for softness in a world of noise, of chaos. From the gentle flow of cotton to the delicate palette of blush tones and yellow blooms, this drop reflects the spirit of becoming, letting the sun touch more than just your skin.”
Loredana Buta, Founder & Designer
Loredana named this collection Becoming as a tribute to transformation - the subtle, personal kind that unfolds when we pause, breathe, and return to ourselves.
The drop was captured in the golden tones of Marrakesh and the quiet majesty of The Oberoi, a setting that mirrors the warmth, stillness, and elegance woven into every piece.