Our story

Lore Buta blends the elegance of city living with the relaxed luxury of resort destinations, creating a cosmopolitan resort style for modern lifestyles.

Crafted in London using a Made-to-Order approach and worn around the globe.

At Lore Buta you’ll find classic styles with modern twists, luxurious materials and exceptional craftsmanship. These London-made garments are both sustainable and ethically manufactured, while breaking conventional norms and looking forward to the future of the industry.

With an open and transparent journey from design to delivery, the brand offers luxury pieces without the huge price tag. While these pieces are worn around the world, they haven’t had to travel far to be made. With our entire production process based in London we maintain close control over every step, ensuring the highest standards of craftsmanship and also importantly keeping delivery times to an absolute minimum.

A letter from our founder

I founded Lore Buta with the intention to uplift your energy and radiate optimistic beauty whether you are vacationing at an exotic beach or enjoying a summer day in the city. The playful designs celebrate individuality and infuse every moment with a touch of fun and creativity. It’s about wearing pieces that tell a story, give you a sense of freedom and empower you to break away from norms.” 

Loredana Buta, Founder & Designer

Brand promise

Our purpose is to infuse every moment for sun lovers with a touch of fun and creativity through timeless pieces that can be cherished for years, while breaking conventional norms and looking forward to the future of the industry.

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Loredana's journal

Be inspired by Loredana’s love for the sun, optimistic aesthetic, and the values that shape this brand. Discover inspiration on how to style and care for your garments.

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Discover Lore's world

Part of a pool with palms and sand
Women in white dress on the beach
You are the sun text on pink background
Women in red short dress
Rooftop party with lights