About

Resort-wear that energises you, just like the sun

 

The brand

Born from a love of the sun and the power of sun-kissed moments, Lore Buta is an independent cosmopolitan resort-wear brand created to elevate those golden, radiant experiences. 

Our pieces are inspired by the energy the sun brings — moments where you feel more creative, more present, and completely at ease.

There’s something transformative about the sun. It awakens creativity, brings clarity, and opens space for new ideas. Lore Buta pieces are crafted to carry that same energy whether you're on a rooftop in the city or at a luxury resort.

"It’s how you transform ordinary moments into extraordinary celebrations." – Loredana Buta, Founder & Designer

From vibrant hues and flowing silhouettes to subtle, elevated details, each piece is designed to enhance the joy of sunlit moments. When you wear one, you don’t just get dressed — you feel confident, radiant, and endlessly free.

Handcrafted in London, each item is made-to-order using the finest European silks and cottons, including Liberty Fabric. This thoughtful, responsible approach ensures your piece is not only luxurious and timeless, but sustainable and deeply personal.

To wear Lore Buta is to hold the sun’s energy.

A letter from our founder

“The sun has a transformative power — it energises the spirit, fuels creativity, and brings me back to my true self. I wanted to create pieces that capture that feeling - luxurious, comfortable, timeless, playful, and radiant. So that every time you wear them, you don’t just get dressed, you feel elevated, confident and completely yourself."

Loredana Buta, Founder & Designer

Discover founder's story

Manifesto

Optimistic design infused with the sun’s energy.

Like the ever-changing hues of golden hour, our designs capture the playfulness and joy of sun-drenched moments - from vibrant colours that echo the brilliance of sunlight to soothing shades that mirror the calm of a sunset. Featuring flowing silhouettes that dance with the breeze, artful patterns inspired by nature’s effortless beauty, and charming details, like our signature bow, each piece reflects the light-hearted freedom of a sun-kissed moment.

Ethical luxury for the future, made-to-order in London.

We believe in slow, intentional fashion. Our Made-to-Order approach ensures that each piece is crafted specifically for you, only after you place your order, reducing waste while preserving the exclusivity and beauty of every design. Handmade in London, our garments are produced in a women-owned studio, close to our home, ensuring high standards of craftsmanship and fair pay, where skilled artisans bring each creation to life with precision and care.

Luxurious fabrics, sourced from Europe.

Our limited pieces are crafted from luxurious fabrics, infused with the sun’s essence—natural, breathable, and effortlessly light, just like the warmth of golden-hour rays on your skin. Carefully selected for their comfort and movement, our silk and cotton fabrics allow you to feel the sun’s touch with every wear. Sourced from certified European suppliers, each material is chosen with intention - ensuring not only a luxurious feel but also a commitment to responsible, sustainable production.

Made-to-Order just for you, in London

Our movement towards thoughtfully produced clothes is at the heart of what we do. We are revitalizing fashion with the Made-to-Order approach, ensuring that every piece we create is crafted specifically for you and can be cherished for years.

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Founder's journal

Be inspired by Loredana’s love for the sun, optimistic aesthetic, and the values that shape this brand. Explore luxury destinations, hotspots and inspiration on how to style and care for your garments.

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