About

Wearing Lore Buta means embracing the sun's energy—feeling radiant and confident in designs crafted to elevate life’s radiant, sun-kissed moments.

 

The brand

Lore Buta is an independent, cosmopolitan resort-style brand created in London by Loredana Buta to uplift and radiate optimistic beauty. Born from a profound affection for the sun and a desire to confidently elevate life’s radiant, sun-kissed moments.

"It’s how you turn ordinary moments into extraordinary celebrations." – Loredana Buta

The brand blends the elegance of city living with the luxury of resort destinations, offering statement dresses for sun-kissed moments that bring out your most confident and radiant self. Each design is a celebration of timeless elegance, combining superior quality with playful refinement.

The garments are beautifully hand-crafted in London studio from natural fabrics and thoughtfully produced, ensuring that every piece is made specifically for you and can be cherished for years to come.

Our designs channel the sun optimistic spirit. From flowing silhouettes to vibrant prints, charming details—like the signature bow—adding a touch of playfulness.

Made-to-Order, just for you in London.

The brand energy

Nourished by the sun, inspiration finds us.
Drenched in the sun's rays, we find purpose.
A deep gratitude at sunrise.
A sense of awe as the sun sets.
Freedom. Warmth. Stillness.
Nowhere to be but the present moment.
Encapsulating the magic of summer.
Moments where we feel deeply present and alive.
All our senses are awakened.
It's not a location; it's an energy.

To wear Lore Buta is to hold that energy.

A letter from our founder

"I founded Lore Buta with a deep conviction in the power of fashion to embody optimistic beauty. To me, this means playful designs and patterns, vibrant colours and charming detailing that not only does it uplift your energy, but it also brings out your most confident and radiant self. And I feel that when you show up like this, it’s like spreading a little bit of magic to everyone around you."

Loredana Buta, Founder & Designer

About the founder

Loredana Buta built a successful career in digital strategy, working for over a decade with some of the world’s most recognized brands. Throughout her journey, her love for fashion, the sun, and travel remained constant.

Drawn to playful, modern designs that express her personality, she values natural, breathable fabrics that feel luxurious and comfortable in the heat. She believes something magical happens under the island sun—creativity blossoms, positivity flourishes, playfulness is unlocked, and dreams grow bolder. Frustrated with the lack of options after experiencing her own magical moment under the sun, Loredana decided to launch Lore Buta.

The brand reflects her core values: individuality, sustainability, women’s empowerment, ethical craftsmanship, and meticulous attention to detail.

Manifesto

Optimistic design. Empowered by the sun.

Inspired by the sun’s uplifting energy, our designs are created to uplift your energy, making you feel confident and comfortable while bringing out your most radiant self. Featuring playful patterns, vibrant colors, and charming details — the bow being our signature touch — that reflect the optimism and playfulness of sunny days.

Forward thinking fashion. Made-to-Order, just for you.

Fostering a sustainable, responsible, and deeply personal approach to fashion. We are revitalizing fashion using a Made-to-Order approach. Doing this we ensure that every piece we create is crafted specifically for you, only after you place your order.

Ethical luxury for the future. Crafted in London.

All our garments are ethically crafted in London in a studio owned and operated by women, close to our home, ensuring high standards of craftsmanship and fair pay. Each order is meticulously brought to life by the skilled hands of the experienced seamstresses.

Luxurious fabrics. Sourced from Europe.

Our limited pieces are crafted from luxurious fabrics, carefully chosen for their natural, comfortable, and breathable qualities, making them gentle on your skin and pleasing to the touch. Our selection includes silk and cotton fabrics sourced from Europe. All our suppliers are certified and dedicated to responsible production methods.

Made-to-Order in London

Our movement towards thoughtfully produced clothes is at the heart of what we do. We are revitalizing fashion with the Made-to-Order approach, ensuring that every piece we create is crafted specifically for you and can be cherished for years.

Learn more

Loredana's journal

Be inspired by Loredana’s love for the sun, optimistic aesthetic, and the values that shape this brand. Discover inspiration on how to style and care for your garments.

Read articles