About

Transform sun-kissed moments into extraordinary celebrations.

 

The brand

Born from a love of the sun and the magic of sun-kissed moments, Lore Buta is an independent cosmopolitan resort-wear brand created to elevate these radiant experiences. Infused with the sun’s essence, our designs bring a sense of freedom, confidence, and optimistic beauty, allowing you to step fully into the moment.

"It’s how you transform ordinary moments into extraordinary celebrations." – Loredana Buta, Founder & Designer

There’s something transformative about the sun - it awakens creativity, fills us with inspiration, and opens us to new possibilities. Our pieces are crafted to amplify that energy, blending city elegance with resort luxury, so you can transition effortlessly between the two.

Each piece is a reflection of optimistic design, where vibrant hues, flowing silhouettes, and playful details enhance the joy of sunlit moments. From the moment you slip on one of our flowing dresses, you feel confident and radiant, ready to bask in the glow of life’s little indulgences. It’s about treasuring the journey, savouring each experience, and looking effortlessly polished along the way.

Handcrafted in London, our pieces are made-to-order using the finest silks and cottons sourced from Europe, including Liberty Fabric. This thoughtful, responsible approach ensures each creation is not only luxurious and timeless but also sustainable and deeply personal.

To wear Lore Buta is to hold the sun’s energy.

A letter from our founder

“The sun has a transformative power; it awakens the spirit, fuels creativity and unlocks a return to my true self. I wanted to create pieces that embody this feeling—luxurious, comfortable, timeless, playful, and radiant - so that every time you wear them, you don’t just dress for the moment, you elevate it and feel your most confident and radiant self."

Loredana Buta, Founder & Designer

Manifesto

Like the ever-changing hues of golden hour, our designs capture the playfulness and joy of sun-drenched moments—from vibrant colours that echo the brilliance of sunlight to soothing shades that mirror the calm of a sunset. Featuring flowing silhouettes that dance with the breeze, artful patterns inspired by nature’s effortless beauty, and charming details—like our signature bow—each piece reflects the light-hearted freedom of a sun-kissed moment.

We believe in slow, intentional fashion. Our Made-to-Order approach ensures that each piece is crafted specifically for you, only after you place your order, reducing waste while preserving the exclusivity and beauty of every design. Handmade in London, our garments are produced in a women-owned studio, close to our home, ensuring high standards of craftsmanship and fair pay, where skilled artisans bring each creation to life with precision and care.

Our limited pieces are crafted from luxurious fabrics, infused with the sun’s essence—natural, breathable, and effortlessly light, just like the warmth of golden-hour rays on your skin. Carefully selected for their comfort and movement, our silk and cotton fabrics allow you to feel the sun’s touch with every wear. Sourced from certified European suppliers, each material is chosen with intention—ensuring not only a luxurious feel but also a commitment to responsible, sustainable production.

Made-to-Order just for you, in London

Our movement towards thoughtfully produced clothes is at the heart of what we do. We are revitalizing fashion with the Made-to-Order approach, ensuring that every piece we create is crafted specifically for you and can be cherished for years.

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Founder's journal

Be inspired by Loredana’s love for the sun, optimistic aesthetic, and the values that shape this brand. Explore luxury destinations, hotspots and inspiration on how to style and care for your garments.

Read articles